About Tang House

Bespoke AI for real revenue

We blend hands-on machine learning expertise with practical B2B sales experience. The result: AI that is safe, on-brand, and measurably effective.

What “bespoke AI marketing” means to us

  • Persona-safe generation: content and outreach aligned to your ICP and brand voice.
  • Guardrails by design: prompts, checks and approvals to manage risk and compliance.
  • Data-aware: connect to your CRM, knowledge base and analytics without creating silos.
  • Outcome-first: we measure lift (reply rate, meetings, time saved) from day one.
  • Right-sized: start small, avoid platform lock-in, and scale when value is proven.
  • Privacy-conscious: GDPR-aware workflows, least-privilege access, audit trails.
  • Enablement: training and playbooks so teams actually adopt what we build.

Founder — Dr Haichen Shi

Dr Haichen Shi specialises in artificial intelligence and machine learning, with deep experience applying these tools to B2B sales and marketing. Haichen has led data-driven initiatives that improved lead qualification, accelerated outbound, and clarified forecasting for revenue teams.

At Tang House, Haichen’s focus is pragmatic AI: delivering small, testable wins that compound, while keeping brand, privacy and governance front and centre.

  • Focus areas: GTM copilots, content guardrails, sales ops intelligence
  • Tooling: Azure/OpenAI, Python, modern data stacks, CRM integrations
  • Industries: B2B SaaS, professional services, energy & financial services

Connect: [email protected]